Reliance Consumer strengthens portfolio with global rights to Brylcreem and Toni & Guy

INDIA – Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods division of Mukesh Ambani-led Reliance Industries Ltd (RIL), has secured global rights to a portfolio of renowned international personal care brands, including Brylcreem, Toni & Guy, Badedas, and Matey.

This move excludes a few specified territories as part of its ambitious expansion into the rapidly expanding beauty and grooming sectors both in India and abroad. 

This strategic acquisition, disclosed through RIL’s investor presentation alongside RCPL’s impressive Q3 FY26 financial results showing a 60% year-on-year gross revenue surge to Rs 5,065 crore(USD 552, 492), positions the company to leverage these heritage brands’ strong market equity without revealing transaction values. 

Brylcreem, a classic British men’s hair styling brand with deep roots in male grooming and hygiene, enjoys significant recognition in India and worldwide; Toni & Guy brings premium haircare and styling expertise evolved from its salon origins into broader personal care offerings; Badedas stands out as a German premium bathing line featuring natural plant extracts; and Matey specializes in children’s personal care products from the UK.

RCPL, which transitioned into a direct RIL subsidiary via demerger from Reliance Retail on December 1, 2025, builds on this momentum with its prior acquisition and relaunch of Tamil Nadu’s iconic Velvette brand,now featuring updated soaps, shampoos, shower gels, body lotions, and talcum powders.

According to the company,  it fuses traditional recipes with contemporary technology—alongside its homegrown affordable lines like Glimmer and Get Real, particularly in bath soaps. 

The company’s broader FMCG footprint now boasts four brands exceeding Rs 1,000 crore in sales by Q3, encompassing beverages like Campa (which holds double-digit market share in key regions, with Campa Energy surpassing Rs 1,000 crore), grocery options such as Independence and Good Life, and expansions into biscuits and confectionery through fresh launches. 

Complementing these efforts, RCPL finalized a majority stake in Udhaiyams Agro Foods late November 2025, bolstering its Tamil Nadu stronghold in staples like rice and pulses, plus snacks and idli batter, while ramping up beverage supply chains with high-speed bottling lines across 12 states to more than double capacity for the peak season.

Underpinning this growth, RCPL is channeling Rs 40,000 crore into establishing food parks nationwide, with government-allocated sites, amid a competitive landscape where consumer preferences increasingly favor branded, premium, and specialized personal care amid global sustainability and innovation shifts.

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