KAYALI launches Yum Vanilla Cupcake fragrance
The perfume will launch globally on Friday, October 30, 2026 through KAYALI.com, as well as online and in selected Sephora stores and other retailers across 30 countries.
UAE – Kayali has unveiled Yum Vanilla Cupcake | 108, a new gourmand fragrance that adds another indulgent layer to its popular Yum collection.
According to Kayali, the scent is inspired by the familiar aroma of birthday cakes and the treasured memories created around them.
The fragrance is the third addition to the Yum Collection, following Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81. Created by KAYALI founder Mona Kattan, Yum Vanilla Cupcake | 108 will launch globally on Friday, October 30, 2026.
Yum Vanilla Cupcake | 108 is an Eau de Parfum from the Warm & Spicy fragrance family, with a warm and gourmand scent profile. Its key notes include lemon sugar, white caramel, and vanilla frosting.
The fragrance will be available in a 50ml, a 100ml and a 10ml Deluxe Miniature bottle.
Mona Kattan, Founder and CEO of KAYALI, stated, “Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever.” “With lemon sugar, rainbow sprinkles, white caramel, coconut flakes, sweet milk, and vanilla frosting, Yum Vanilla Cupcake | 108 is a celebration bottled in scent, bringing you right back to the sweet memory of blowing out your birthday candles as a kid!”
Yum Vanilla Cupcake | 108 is designed to evoke childhood birthday celebrations: the anticipation of a cake arriving, the scent of vanilla filling the room, candles waiting to be blown out, and the happiness of celebrating with loved ones.
According to the brand, the fragrance captures not only the scent of a vanilla cupcake but also the excitement, comfort, and magic associated with celebration.
The top notes are lemon sugar, rainbow sprinkles, and pink pepper. The middle notes include white caramel, coconut flakes, sweet milk, and buttercream.
The dry notes feature vanilla frosting, white amber, and KAYALI’s signature accord.
The fragrance is presented in a soft matte cream-colored bottle that reflects its sweet and comforting character.
KAYALI’s signature diamond-shaped bottle and jeweled cap draw inspiration from traditional Middle Eastern oud bottles.
For the festive season, the fragrance will also be offered in a limited-edition 50ml sprinkle bottle, featuring playful sprinkle detailing on KAYALI’s signature bottle design.
The campaign is inspired by the joy of celebrating life’s sweetest moments and features Mona Kattan alongside KAYALI BFFs, or Best Fragrance Friends: Paul Fino, Emily LulaMay, Daim Algow, Unice Wani, Maryam Warda, Layanne Bacchi, and Bao Tran.
The campaign aims to capture the playful, joyful feeling of a birthday celebration, made even sweeter when shared with others.
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