Seppic acquires Minasolve to strengthen natural preservatives portfolio
The deal supports Seppic’s strategy to meet rising demand for sustainable, naturally derived cosmetic ingredients.
FRANCE – Seppic has acquired Belgian personal care ingredients specialist Minasolve from Minafin Group to strengthen its natural preservatives portfolio and expand its green-chemistry capabilities.
Founded in 2007, Minasolve specializes in upcycling agricultural residues, such as sugarcane bagasse, and transforming them into high-performance cosmetic ingredients.
Its expertise in 100% bio-based glycols will help Seppic offer more sustainable solutions to beauty and personal care customers.
Minasolve’s technological processes are protected by 12 patent families.
The company’s environmental and corporate social responsibility practices are recognized through certifications including ProTerra, COSMOS, NATRUE, USDA, and EcoVadis Gold.
The acquisition expands Seppic’s offering of naturally derived preservation boosters. These ingredients help customers formulate natural cosmetics while reducing reliance on traditional preservatives.
By adding Minasolve’s capabilities, Seppic aims to reinforce its position in the beauty market and respond to growing demand for responsible, sustainable ingredients.
Virginie Cavalli, CEO of Seppic, said, “This acquisition allows Seppic to enrich its portfolio of cosmetic ingredients to better meet the demands of our customers.”
“It demonstrates our ambition to position ourselves as a key player in the natural preservatives segment in cosmetics.”
She added, “It also illustrates our long-term commitment to green chemistry in favour of developing ever more responsible ingredients.”
The deal comes as personal care companies continue to reshape their portfolios through acquisitions and divestments.
It also follows reports that L’Occitane Group is selling its British premium skincare brand Elemis to private equity firm PAI Partners.
For Seppic, the Minasolve acquisition signals a deeper shift toward clean beauty, with sustainability increasingly becoming a core requirement in cosmetic formulation rather than an optional feature.
Under L’Occitane’s ownership, Elemis nearly doubled net sales to more than USD300 million in fiscal year 2026, according to PAI.
The brand has also strengthened its commercial partnerships, retail network, sustainability credentials, and brand equity.
PAI said it sees opportunities to accelerate Elemis’s growth in the United States, expand its digital business, and preserve its distinctive British identity.
The firm also plans to reinforce the brand’s UK position and pursue expansion in other global markets.
L’Occitane chairman and CEO Reinold Geiger described the Elemis sale as a disciplined portfolio decision focused on creating long-term value for the group.
The financial terms of the acquisition were not disclosed. Minasolve was previously part of the privately held Minafin Group, while Seppic is a subsidiary of the Air Liquide Group.
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