Henkel to acquire Olaplex in USD 1.4B deal
The acquisition offers Olaplex access to Henkel’s resources for global expansion, enhanced innovation, and broader reach.
USA – Henkel has signed a definitive agreement to acquire a 100% stake in premium hair care brand OLAPLEX for USD 1.4 billion, strengthening its position in the high-end segment.
This deal aligns with Henkel’s premiumization strategy in consumer brands, particularly hair care.
The transaction values Olaplex at USD 2.06 per share in cash, representing a 55% premium over its March 25, 2026, closing price and a 45% premium to the 30-day volume-weighted average price.
It totals approximately USD 1.4 billion in equity value, with the deal unanimously approved by Olaplex’s board and supported by controlling shareholder Advent International.
Closing is expected in the second half of 2026, after which Olaplex will delist from Nasdaq.
Henkel CEO Carsten Knobel stated, “The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities.”
Henkel aims to expand its premium hair care offerings by integrating Olaplex’s science-led bond-building technologies to drive innovation and develop new high-value products.
The move strengthens Henkel’s Consumer Brands division, complementing existing brands like Got2b, and targets the dynamic premium market for growth.
Olaplex, a U.S.-based prestige hair care leader known for its innovative shampoo and treatments, went public at a USD 13.6 billion valuation (USD 21 per share) but faced challenges post-IPO.
Meanwhile, Henkel recently agreed to acquire DeMert Brands, the parent company of Not Your Mother’s (NYM), to strengthen its hair care offerings in the United States, the world’s largest hair care market.
This deal targets NYM’s strong performance, with approximately €190 million (USD 221 million) in sales during fiscal 2025, driven by consistent double-digit growth and healthy margins.
Launched in 2010 and based in the US, Not Your Mother’s develops accessible hair solutions focused on high-performance results for needs like curl definition, texture, and volume.
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