SAH Group reports USD 314M in consolidated revenue for FY25
This performance reflects a modest 0.4% growth amid economic headwinds.
TUNISIA – SAH Lilas Group, Tunisia’s leading hygiene and personal care manufacturer, has delivered a strong full-year performance in 2025, with consolidated net revenues at TND 981.1 million (USD 314 million), up marginally from TND 977.3 million (USD 313 million) the previous year.
This slight gain underscored operational steadiness amid export volatility, particularly in Libya, building on earlier periods.
Local market strength and subsidiary diversification offset international slowdowns, ensuring the modest uptick despite broader economic strains.
In Q4 2025 alone, sales amounted to TND 254.1 million (USD 81 million), reflecting a 1.3% rise over Q4 2024, with domestic contributions climbing notably while exports moderated.
This capped a year of variable quarterly results: Q1 surged 8.2% to TND 260.6 million (USD 83 million), propelled by Libyan exports jumping 81.6% to TND 18.2 million (USD 5.8 million)and new cosmetics sales near TND 14 million ( USD 4.5 million).
H1 total revenue varied slightly across reports, at TND 462.1 million (USD 148 million), with operating income at TND 52.3 million (USD 16.7 million) amid elevated costs, while net profit was steady at TND 30.5 million (USD 9.8 million).
Algeria and Libya subsidiaries combined for TND 114.3 million (USD 36.6 million) in sales, up 5.9%, while SAH Tunisia saw a Q2 dip of 3.7% to TND 224.7 million (USD 71 million), driven by Libyan issues, offset by 7.8% local growth to TND 297.8 million ( USD 95 million) mid-year.
Key drivers included cosmetics ramping to TND 55.5 million(USD 17.8 million) by late periods in Q3, Azur Papier up 5.8-8.7% to TND 27-73.8 million (USD 8.6-23.6 million) quarterly/cumulatively, and steady detergents from Azur Détergent.
SAH Libya excelled early with 89.7% growth to TND 31.4 million (USD 10.1 million) by September, SAH Algeria at 10.4% to TND 58 million (USD 18.6 million).
Dominating over 45% of Tunisia’s feminine care and diaper segments, the group leverages vertical integration, SAH Mauritanie integration, and Libyan/Algerian expansions.
Outlook emphasizes inventory control, export rebound via advertising, productivity boosts, and 2025-2028 plans for sustained margins amid raw material fluctuations and new investments.
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