Dove enters fine fragrance market with beauty bar-scented perfume

UK – Dove has unveiled Dove Original Fragrance, a limited-edition fine fragrance inspired by the iconic scent of its Original Beauty Bar. 

The launch marks Dove’s debut in the fine fragrance market and responds to what the brand describes as years of requests from its community to turn the Beauty Bar’s familiar scent into a perfume.

Dove, a 70-year-old beauty brand owned by Unilever, is placing memory and emotional connection at the centre of its fragrance launch. 

The company positions the scent as a reminder of intimate, familiar moments, describing it as the smell of “your mom’s shower or a warm hug from your best friend.”

The fragrance was developed alongside fragrance expert Ann Gottlieb and is presented as soft, clean, and familiar. 

According to Gottlieb, the most memorable fragrances make people feel something, and Dove Original Fragrance is designed to do exactly that.

 Gottlieb said, “The most memorable fragrances make us feel something, and Dove Original Fragrance does exactly that.”

“Its signature scent is instantly recognizable, with a sense of freshness, familiarity, and comfort that has resonated for generations.”

Dove Original Fragrance is housed in a glass bottle shaped like the Dove Beauty Bar and topped with a sculptural gold Dove bird cap. 

Dove is using a one-time, limited-quantity release strategy for its entry into the category. A waitlist is currently open, and the fragrance will be available for purchase on October 27.

In a similar move, home-cleaning brand Clean Cult is moving in the opposite direction: from cleaning products into body and skin care. 

The company has launched Castile Soap, a multi-purpose product that it says can be used in more than 20 ways.

The launch is intended to make Castile soap more accessible to mainstream consumers. 

Castile soap originated in Spain’s Castile region and is traditionally made using olive oil. According to Clean Cult, the format has been valued for generations because of its simple ingredients and versatility, but notes that it can be difficult for consumers to use correctly.

To address that challenge, Clean Cult has designed its product with clear instructions printed directly on the packaging. 

The guidance explains how to dilute and use the soap for different purposes, removing one of the main barriers that has traditionally made Castile soap feel complicated.

Its formula contains coconut oil, olive oil, vitamin E, and aloe vera, and is positioned as a versatile, all-in-one option for everyday cleaning and personal care routines.

Clean Cult says the concentrated, plant-based formula can be used for both home and body care. 

According to the company, possible uses include washing dishes and laundry, cleansing the face, washing the body, and scrubbing grime off a dog.

The paper-based carton is intended to reduce plastic waste while also serving a functional purpose: it acts as a guide that helps consumers understand how to dilute and use the soap.

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